Design thinking is a powerful way to create products. But many product managers don’t know how to use it, or they think that it’s too expensive and time-consuming. In this article, I’ll show you how design thinking can help you create products that solve real problems for people in the real world—and that aren’t just functional but also delightful and intuitive.
What is design thinking?
Design thinking is a human-centered approach to innovation that involves iterative steps and collaboration with users. This process helps you understand your user’s needs, build empathy for their challenges, and develop solutions to meet those needs.
Design thinking is not a tool or technique that can be learned in one day. It’s more of a mindset shift, where you think about problem solving in terms of solutions instead of problems (more on this later). If you’re interested in learning more about design thinking but don’t have time for an entire course on it—don’t worry! We’ve created this guide specifically for product managers who want to use design thinking as part of their process without all the extra stuff.
How does design thinking differ from traditional product management?
Design thinking is a problem-solving process that focuses on people and their needs, rather than just solving “problems”. In design thinking, you first understand the needs of your users by talking to them and observing them in their natural environments. Then you turn these insights into ideas that can help solve their problems or achieve their goals. Finally, you prototype those solutions and test them with users to confirm that they are effective at doing what they were designed for (and nothing else!). Design thinking is much more of an iterative process than traditional product management because it involves multiple steps back and forth between understanding the user’s problem(s) and creating possible solutions for them.
Why are product managers embracing design thinking?
Design thinking is a way of understanding the problems you are trying to solve. It’s a process that helps you explore and understand the needs of your users, while creating products that solve real problems for them. Design thinking allows you to get out of your own head and into the world, where people actually live their lives. This means that design thinking gives product managers an opportunity to create products that people will actually use—something they’ve never really had before!
To put it simply: Design is all about solving problems.”
Who is using design thinking in the real world?
Design thinking is being used by many companies and organizations around the world. Some examples include Google, Apple, Microsoft, IBM, Coca-Cola, PepsiCo, Airbnb, Uber, Amazon, Disney, GE, IDEO, Frog Design, and many more. Design thinking is being used to help create solutions to complex problems, to foster innovation, and to help create better customer experiences.
The goal of design thinking is to help you create products that solve problems for people; however you do it as a team can vary depending on the size and needs of your company.
When should you use design thinking?
Design thinking is a great tool to use in any situation where you want to solve a problem. But when should you use it?
The answer: Any time you need to come up with solutions and ideas for solving problems, or even just improving existing products. Design thinking can be used for new product development, or for existing products that need to be improved upon. It’s useful in any industry—from consumer goods and services to healthcare, education, technology and beyond—and it’s equally accessible to product managers of all experience levels and backgrounds.
Where to learn more about how to use design thinking in your next product.
- Investigate the work of IDEO, the legendary design firm (and originator of the term “design thinking”).
- Read up on how companies like Intuit and Toms Shoes used design thinking to create their products.
- Take a look at how companies like Apple and Google use design thinking internally to create great products.
Design thinking can help you create products that solve real problems for people.
Design thinking is a way of thinking that encourages you to solve problems in new ways. You can use design thinking to create products that solve real problems for people. Here are the steps:
- Empathize with your customer and understand their needs
- Generate ideas around solving those needs
- Test your ideas to see if they work
Design thinking is a powerful tool that can help product managers create products that solve real problems for people. But it’s also a complex process, so don’t expect to master it overnight. Start by learning the basics of design thinking, then start applying them in your everyday work. You’ll soon find yourself taking more creative approaches to problem solving—and seeing better results!