How to Become a Product Manager: A Guide for Career-Switchers

The Product Speak By Dec 01, 2022 No Comments

Product managers are the bridge between the customer, the development team and the business. They are responsible for managing the product life cycle, from conception to launch, and ensuring its success. As a result, it is an attractive career option for many people who are looking to switch to a more challenging and rewarding role.

In this guide, we’ll take you through the key steps of becoming a product manager, from researching companies and roles to preparing for interviews and understanding the selection process.


Product managers are responsible for ensuring that a product meets customer needs and business objectives. They work closely with development teams to define features and requirements, manage timelines and budgets, and ensure a product’s success. It is a role that requires strong communication and problem-solving skills, as well as an understanding of the customer’s needs.

The benefits of switching to a product management career are numerous. You will gain increased job satisfaction by helping to create meaningful products that solve customer problems. You will also have the opportunity to work with some of the best minds in the industry, and you can expect to earn a higher salary than most other roles.

Company Research

The first step in becoming a product manager is conducting research on companies and roles that are available. This will help you get a better understanding of the role of a product manager, as well as the expectations of employers.

Start by reading job descriptions and understanding the hiring process. Talk to current product managers and ask questions about their experience. Find out what they like and don’t like about their role, as well as any tips they may have for switching into product management.

When researching companies and roles, it is important to consider your interests, experiences and values. Look for companies that align with your values and offer roles that match your skills and career goals. Take some time to think about what kind of environment you would like to work in and what kind of products you would like to manage.

Role Research

Once you have identified the right company and role for you, it’s time to do some research on the specific role of a product manager. Read job descriptions carefully and understand the company’s values. Look at previous product managers’ success stories to see how they achieved success in their roles.

When researching roles, consider your skill set and career goals. Think about how your current skills could be transferred into a product management role, or if there are any additional skills you need to develop in order to be successful in the role. Make sure the role is something you are passionate about and can see yourself doing for the long term.

Interview Preparation

Now that you have identified the right company and role for you, it’s time to prepare for an interview as a product manager. Research the company and role thoroughly so that you can answer questions confidently during the interview. Practice common interview questions such as “What makes you an ideal candidate for this role?” or “How would you handle a difficult customer?”

When preparing for an interview, make sure you dress professionally and remain confident throughout the process. Listen carefully to the questions being asked and take your time when answering them. Lastly, make sure you ask thoughtful questions about the company, role and team during the interview, which will show your genuine interest in the position.


Becoming a product manager is a great way to switch careers and gain increased job satisfaction and higher earning potential. To become a successful product manager, it is important to research companies and roles thoroughly, prepare for interviews confidently and understand the selection process.

I hope this guide has provided you with all the information you need to take the next step in your career journey and become a product manager. Good luck!

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